I am a Strategic Design Leader passionate about creating systems, tools, and cultures that drive innovation, empower people, and deliver value for a sustainable future.
For me, Design is more than a process—it's a mindset for creating a better future. By starting with people, embracing insights, and connecting creativity with purpose, technology, and strategy, I shape meaningful solutions for people, planet, and profit.
- Robin Wong
Robin has 25 years of experience leading and scaling design, product and innovation units at companies like Google and BT. His human-centred approach has enabled him to harmonise customer and colleague experiences, orchestrate execution of inspiring visions of the future and deliver strategic business impact and millions in value for the world's most loved products.
All Innovation starts with Empathy and deeper human connection. Robin has deep expertise in tapping into the minds of customers and colleagues, and then gathering and making sense of data to uncover new opportunities to innovate and differentiate through the power of Creativity.
Robin's experiences leading innovation at Google Creative Lab instilled within him the importance of creating a culture of safety and excellence, where relentless creativity and experimentation can realise and unlock value. Robin has written extensively on Design, Innovation and creating Business Value.
Robin has extensive experience creating platforms powered by AI, realising customer value and driving step changes in productivity. His deep understanding Machine Learning and GenAI, especially in the field of automated Agentic Teams has opened entirely new possibilities for business.
Robin has launched and scaled multiple business units and tribes, providing visionary leadership and coaching tribes and teams to deliver industry-leading products and services, award-winning creative campigns, and transformational change for organisations.